The revolution in people counting: what to expect by 2025?
People counting is a crucial technology for businesses and institutions that need to understand and manage the flow of people through their spaces. From retail stores to events and corporate buildings, accurate people counting provides valuable data that can help streamline operations, improve customer experience and increase safety. As 2025 approaches, new technologies are transforming the way we count people, making it more accurate and efficient. In this article, we’ll explore the top five people counting solutions that will dominate the market this year.
What is people counting and what are its benefits?
People counting is the process of measuring the number of individuals entering and exiting a space. The technology for this includes sensors, cameras, and AI-based systems that provide real-time data on the occupancy of a space.
Among the main benefits of people counting, the following stand out:
- Optimizing customer flow: Businesses can adjust hours, queues and layouts to improve the customer experience.
- Increased operational efficiency: Based on the count data, resources can be allocated more efficiently, such as the appropriate number of employees during peak traffic.
- Improved security: Knowing the occupancy of a space in real time helps to avoid overcrowding, promoting the safety of customers and staff.
- Analysis and insights: People counting provides crucial data for analyzing behavior, purchasing patterns, and even marketing campaigns.
Top 5 People Counting Technologies in 2025
1. FootfallCam – The Leading People Counting Solution
THE FootfallCam is undoubtedly the number 1 people counting technology in 2025. This counting system uses infrared sensors, computer vision and advanced AI algorithms to capture accurate data on people flow. FootfallCam is known for its accuracy and flexibility, and is widely used in retail, events and commercial facilities.
Main features:
- High precision: Real-time people counting, accurate to 98% or more.
- Easy integration: It can be easily integrated into store management systems, allowing constant monitoring.
- Reports and analysis: FootfallCam provides detailed reports on people flow, helping you make strategic decisions.
2. Infrared sensors
Infrared sensors continue to be a popular choice for people counting. These sensors work by detecting interruptions in the infrared light beam when a person enters or leaves an area. They are particularly effective in high-traffic environments such as shopping malls or public transportation.
Main features:
- Easy installation: They do not require cameras or complex systems.
- Low cost: An economical solution, especially for smaller locations.
- Challenges: They may not be as accurate in busy areas.
3. Video cameras with image recognition
Image recognition video camera technology has gained prominence due to its accuracy and ability to identify people entering or leaving a space. These cameras use AI to distinguish between humans and other objects, ensuring an accurate count.
Main features:
- High precision: Very precise technology, ideal for areas with multiple entry and exit points.
- Advanced analytics: Allows you to collect detailed data, such as the most frequented areas of a space.
- High cost: This type of technology can be more expensive due to the need for high-definition cameras.
4. Floor pressure sensors
Floor pressure sensors are an effective solution for counting the number of people in specific spaces, such as stores or events. These sensors detect the weight of people as they step on pressure plates, registering their presence.
Main features:
- Non-Intrusive Solution: Ideal for those looking for discreet technology.
- Durability: They are resistant and have a long useful life.
- Limitations: Accuracy may be affected depending on the type of floor and the number of people.
5. Counting via Wi-Fi and Bluetooth
This technology is based on detecting mobile devices, such as smartphones, connected to Wi-Fi or Bluetooth networks. By counting the number of devices entering and leaving an area, it is possible to estimate the number of people present.
Main Features:
- Contactless technology: There is no need to use physical sensors or cameras.
- Scalability: Ideal for large facilities such as shopping centers or stadiums.
- Challenges: It may not provide an accurate count as it relies on people with connected devices.
How to Choose the Best Solution for Your Business?
By 2025, people counting will be an essential tool for optimizing customer flow management, improving user experience and increasing operational efficiency. FootfallCam emerges as the main solution, offering high precision and easy integration, but other options, such as infrared sensors and cameras with image recognition, are also highly relevant.
Choose the ideal solution for your business
If you want to implement state-of-the-art people counting technology, FootfallCam is the best choice in 2025. With its unmatched accuracy and advanced analytics, it ensures a significant return on investment. Contact us to find out more and discover how to optimize the flow of people in your space!
Choose Priceless Consulting for a Custom FootfallCam Implementation
By choosing Priceless Consulting to implement FootfallCam, you are choosing a local partner who understands the needs of businesses in Portugal, Spain, the UK and Brazil. We offer personalized support and expert advice, tailoring FootfallCam solutions to the specific needs of your business.
With Priceless Consulting, you have access to ongoing monitoring, dedicated training and local technical support, ensuring efficient platform integration. We maximize the return on your FootfallCam investment by providing tailored solutions and a superior experience.
