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What does Marketing Automation mean?

What Does Marketing Automation Mean?

The term Marketing Automation refers to the use of tools and software to automate repetitive tasks in marketing strategies, allowing for a more efficient and personalized approach. For a marketing manager looking to increase the number of leads generated each month and improve the productivity of the sales team, Marketing Automation is a great way to…
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What is CRM? Fundamentals and Tools

What is CRM? Fundamentals and Tools

CRM, or Customer Relationship Management, is an essential strategy for companies looking to optimize the management of their interactions with customers and potential customers. This system not only allows you to centralize data, but also transform business relationships, leading to a significant increase in lead generation…
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What is Helpdesk? Fundamentals and Tools

What is Helpdesk? Fundamentals and Tools

In today’s business environment, providing excellent customer service is essential to ensuring user satisfaction and loyalty. An efficient Helpdesk system allows for centralized management of support requests, automates processes, and facilitates communication between teams and customers. In this article, we’ll explore what a Helpdesk is…
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