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04 Dec 25

What does ITSM mean: Concepts and Objectives

ITSM, or Information Technology Service Management, is a fundamental approach to ensuring that IT services are aligned with business needs and deliver continuous value. In today's landscape, where companies rely heavily on technology to conduct their operations, managing…

30 Nov 25

What does Marketing Automation mean?

The term Marketing Automation refers to the use of tools and software to automate repetitive tasks in marketing strategies, allowing for a more efficient and personalized approach. For a marketing manager looking to increase the number of leads generated monthly and improve the productivity of the sales team, Marketing Automation…

4 best practices for a customer satisfaction survey

21 Nov 25

4 Best Practices for a Satisfaction Survey

Customer satisfaction surveys are fundamental tools for evaluating user satisfaction levels and continuously improving the experience you offer. Whether you work in retail, IT, services, or other sectors, using an effective survey is essential to ensure your actions align with customer expectations…

14 Nov 25

The Future of Customer Support with AI: The Role of Zendesk

Customer service has evolved with the rise of digital technology, and artificial intelligence (AI) has become a strategic ally for companies seeking to enhance the customer experience. With solutions like Zendesk, it's possible to automate tasks, anticipate problems, and personalize interactions.

CRM, marketing automation, and artificial intelligence: the essential trio to transform your relationship with customers.

13 Nov 25

CRM systems, marketing automation, and AI: the essential trio.

In an increasingly competitive and digital environment, companies are constantly seeking new ways to optimize their customer relationships, improve their internal processes, and increase sales. Today we'll discuss three fundamental pillars in this digital transformation: CRM systems, marketing automation, and…

20 Oct 25

Intelligent automation in ITSM: The role of SysAid copilot in reducing repetitive tasks.

In recent years, IT teams have felt increasing pressure to deliver more with less. User expectations have risen, systems have become more complex, and incidents are multiplying at a difficult-to-keep-up rate. Amidst this scenario, intelligent automation of modules like SysAid Copilot emerges…

23 Sep 25

Tickets out of control? Strategies to streamline management with a ticketing system.

Imagine an IT team on a Monday. The day begins with dozens of accumulated tickets, some urgent, others routine. The feeling? Complete chaos. Priorities are mixed up, clients are dissatisfied, and employees are stressed. Unfortunately, this is the reality for many companies that have not yet implemented an efficient ticketing system. According to…

EasyVista: much more than a ticketing tool.

19 Sep 25

The importance of a Ticketing Tool

In modern companies, every IT request is more than just a technical problem: it's a critical point for productivity, user satisfaction, and business continuity. An efficient ticketing tool not only records incidents but also organizes workflows, provides visibility into the IT team's work, and transforms…

16 Sep 25

When IT fails: The cost of an inefficient Service Desk

Imagine this scenario: a colleague needs urgent access to a system to complete a strategic proposal. They open a request with the Service Desk. Hours pass, nothing happens. The deadline expires, the client gives up, and the company loses a valuable opportunity. This example may seem isolated, but it's not. From…

Measure the ROI of your marketing campaigns with Clickup Portugal — essential KPIs and dashboards.

12 Aug 25

Measuring the ROI of marketing campaigns with ClickUp: Essential KPIs and dashboards

In the fast-paced world of digital marketing, every investment needs to justify its value. Beyond creating creative campaigns, it's essential to know exactly what return they generate for the business. Without clear metrics, it's impossible to understand if the strategy is working or if it needs adjustments…