In the highly digitized business world of 2025, customer experience has become one of the key competitive differentiators. Companies that offer fast, efficient, and personalized support stand out in the market. One of the key technologies responsible for this revolution in customer service is support bots powered by Artificial Intelligence (AI).
What is a chatbot and what are its benefits?
A chatbot is software that uses artificial intelligence to simulate human conversation, enabling automated and efficient interactions with customers. These bots can operate via chat or voice, answering frequently asked questions, resolving issues, and even directing users to human agents when necessary.
The main benefits of using chatbots include:
- 24/7 availability: Continuous service without the need for human intervention.
- Cost reduction: Less need for human agents for repetitive tasks.
- Greater efficiency: Fast and accurate answers to frequently asked questions.
- Improving employee motivation: Human agents can focus on more complex issues.
- Improved customer experience: More agile and personalized interactions.
In this article, we highlight the 5 best customer support bot software in 2025, with a special mention to Freshchat, the leading solution on the market.
1. Freshchat – The Best Customer Support Bot
THE Freshchat, by Freshworks, is the most advanced solution for businesses looking to deliver responsive and personalized customer support. Powered by cutting-edge AI, this software enables you to automate interactions, improve agent efficiency, and ensure effective omnichannel communication.
Freshchat's main features:
- AI-based bots: Automatically answers frequently asked questions and learns from previous interactions to provide increasingly accurate answers.
- Omnichannel integration: Supports multiple channels including WhatsApp, Facebook Messenger, email, website and mobile apps.
- Advanced analytics: Allows you to monitor performance metrics, response time and customer satisfaction.
- Scalability: Ideal for companies of any size, from startups to large corporations.
- Smart routing: Directs conversations to the most qualified agents when needed.
Freshchat stands out for its balance between intelligent automation and the possibility of human intervention, ensuring a fluid experience for the end user.
2. Display
Visor is a chatbot platform that stands out for its ability to be customized and integrated with business systems. It offers a fluid conversational experience and can be adjusted to suit different industries and business needs.
Featured Features:
- Natural language processing for more humanized interaction.
- Support for multiple channels, including social media and messaging platforms.
- Easy integration with CRM and ERP systems.
- Advanced customization options for different service flows.
Visor is an excellent choice for companies looking for a highly customizable chatbot with strong integration with business tools.
3. Zendesk Answer Bot
Zendesk Answer Bot is a great solution for companies that already use Zendesk as their support platform. Its native integration allows for efficient, automated responses directly to support tickets.
Featured Features:
- Uses AI to suggest knowledge base articles to customers.
- Automatic redirection to human agents when necessary.
- Full integration with the Zendesk platform, allowing centralized support management.
While it is a powerful solution, Answer Bot may not be as flexible as other platforms on the market when it comes to customization and scalability.
4. Intercom Fin
Intercom Fin is a chatbot solution focused on automating real-time customer conversations. Ideal for companies that want to combine human service and AI to provide more effective support.
Main advantages:
- Chatbot with advanced AI capable of answering complex questions.
- Integration with multiple CRM and support systems.
- Detailed analytics to improve user experience.
Intercom Fin stands out for its intuitive interface and advanced customization, although it can be expensive for smaller companies.
5. Drift Conversational AI
Drift is a platform specialized in customer conversation and motivation, widely used for support and sales.
Drift Highlights:
- Advanced AI for intelligent, human-like conversations.
- Focus on lead generation and customer qualification.
- Customizing conversation flows for different types of customers.
Drift is particularly useful for companies that want to leverage automation to drive sales and support at the same time.
Conclusion
In 2025, support bots are a key part of any business that wants to provide excellent customer service. Freshchat stands out as the best solution on the market, thanks to its combination of advanced artificial intelligence, omnichannel integration, and ease of use. Visor emerges as a strong alternative for companies looking for customization and integration with business tools.
Regardless of your choice, investing in customer support bots is essential to improve operational efficiency, reduce costs and ensure a more satisfactory experience for users.
We work with both tools, Freshchat and Visor, helping companies implement automated customer service solutions in an effective and personalized way.
Choose Priceless Consulting for a Custom Bot Software Implementation
When you choose Priceless Consulting to implement your Bot Software, you are choosing a local partner who understands the needs of businesses in Portugal, Brazil, Spain and the UK. As a Gold Partner, we offer personalized support and expert advice, tailoring Bot Software to the specific needs of your business.
With Priceless Consulting, you have access to ongoing monitoring, dedicated training and local technical support, ensuring efficient platform integration. We maximize the return on your investment in Bot Software, providing tailored solutions and a superior experience.
