Marketing & Sales

boas práticas do marketing automation

4 Best Practices for Marketing Automation

Marketing Automation is a powerful tool for teams looking to streamline processes, increase sales team productivity, and generate more qualified leads. However, to reap the full benefits of these solutions, it is essential to implement best practices. In this article, we will explore 4 best practices for Marketing Automation to…
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Beneficios-das-Sales-Sequences

Benefits of Sales Sequences

In today’s business world, where competition is intense and consumers’ attention spans are increasingly scarce, companies need to adopt effective strategies to generate leads and optimize the productivity of their sales teams. One of the tools that has gained prominence in this scenario is sales…
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O que significa Marketing Automation

What Does Marketing Automation Mean?

The term Marketing Automation refers to the use of tools and software to automate repetitive tasks in marketing strategies, allowing for a more efficient and personalized approach. For a marketing manager looking to increase the number of leads generated each month and improve the productivity of the sales team, Marketing Automation is a great way to…
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O que é CRM? Fundamentos e Ferramentas

What is CRM? Fundamentals and Tools

CRM, or Customer Relationship Management, is an essential strategy for companies looking to optimize the management of their interactions with customers and potential customers. This system not only allows you to centralize data, but also transform business relationships, leading to a significant increase in lead generation…
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